Tag: PPC

SEO Keyword Selection & Strategy …and how it affects your overall online success (featuring John Crestani)

LA Web Professionals Group – SEO Keyword Selection & Strategy
…and how it affects your overall online success

Register Here: http://lawpg-seo-june2013.eventbrite.com

Sunday June 23, 2013 – 11:00 – 1:55 PM
NEW LOCATION: Results Driven Marketing
1639 11th Street, Santa Monica CA 90404

FREE PARKING::REFRESHMENTS::NETWORKING::DOOR PRIZES

ONLY 25 SPOTS AVAILABLE, REGISTER NOW BEFORE WE ARE FULL!!!

11:00 AM – Doors Open – Registration (Please don’t arrive before 11:00 AM!!!)
11:30 AM – SEO Keyword Selection & Strategy – Part 1
12:30 PM – Networking Break / Tweetup @lawebprosgroup and Light Refreshments
12:50 PM – Prize Drawing
12:55 PM – SEO Keyword Selection & Strategy – Part 2
1:55 PM – Meeting End

SEO Keyword Selection & Strategy
…and how it affects your overall online success
1) Definitions and Assessment of Audience Knowledge Level
2) Determining Your Customers and Site Goals
I will make sure the audience is able to lay out exactly who their target prospect is, are they located in a certain geographic area? Also, knowing our goals will be important to figure out how competitive of keywords we want to go for.
Quantcast (to determine demographics)
Google Ad Planner (to determine demographics)
Google Analytics (to determine most popular geographics)
3) Traffic-based Approach

An explanation of how SEO should be focused around words that receive traffic in your market. A quick overview of Googles Keyword Tool

4) Keyword Selection Tactics
Organization in Excel
Competitor Keyword Sniffing
Google Searches
Google’s Keyword Tool
Spyfu / SEMRush
5) The Most Important Factor – INTENT
An explanation of what keyword ‘intent’ is, and how it is the most important factor in your keyword selection strategy. eCommerce case study or live audience demo to help drive the point home

6) High Intent Keyword Hacks
‘Review’ related
‘Scam’, ‘Ripoff’ related
Names of your competitors
Your own brand name
7) Keyword Selection as it Relates to PPC
A brief explanation how it is exactly the same research process for PPC for those that ever want to dabble in that field

8) Live Audience Examples
To help drill down the knowledge, live audience demonstrations will be done to drive home the points we went over.

9) Q & A
Open forum for questions and answers if time permits

Speaker Bio: John Crestani

John is a Partner and the Director of Paid Search at Results Driven Marketing. After managing seven-figure monthly ad spends, providing results to countless clients, training over a dozen account managers, John has proven his skills, talent, and expertise in PPC marketing.
At Results Driven Marketing, John manages and overlooks all PPC campaigns. Everyday, he makes sure that all clients’ paid search campaigns are improving on crucial metrics and meeting campaign goals.

During his free time, John loves riding his motorcycle, trail-running, and collecting exotic beers.
Please register early, space is very limited to only 25 people for this event and will fill up fast.
If you still want to attend without registering ahead and space permits, it will be $15 at the Door and includes 1 door prize ticket.

Register Here: http://lawpg-seo-june2013.eventbrite.com

Please feel free to invite as many friends as you want.

Parking Info: Free Parking is available behind the buiding at Results Driven Marketing