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Advanced SEO Strategies The Pros Don’t Want You To Know

LA Web Professionals Group & SEOSeminarLosAngeles.com Proudly Presents
Advanced SEO Strategies The Pros Don’t Want You To Know

Register Here: http://advanced-seo-strategies.eventbrite.com

Thursday, August 22, 2013 from 6 PM to 10 PM PST

ROC Santa Monica
604 Arizona Ave (3rd Floor Roof Top)
Santa Monica, CA 90401

Limited Space. Over $4k in Value. Tickets Expected to Sell Out. RSVP Today!

*** Presentation Materials/Seminar notes will Be Provided ***

***  We will be serving beer, soda and water ***

Seminar Outline:

Advanced SEO Strategies The Pros Don’t Want You To Know

Basic Prerequisites:

– Keyword research

– Basic Understanding of On-Page SEO (Page Title, Headings, Meta Description, SEF URL etc.)

– Basic Understanding of Link Building

Advanced On-page SEO tactics

1. Setting up goal tracking for conversions through Organic traffic

2. Rankings are great, but revenue is better. Advanced keyword selection ROI validation technique

3. The art of targeting the web pages you want to rank

4. How to increase your CTR by 175+% with rich snippets

– Setting up Google Authorship

– Setting up Video rich snippets

– Setting up Rating rich snippets

5. How to steal clicks from competitors using video indexation techniques  (Demonstration on WordPress)

Are you tired of Panda, Penguin, and Penguin 2.0 or any future Google updates? How to leverage content to build sustainable and profitable SEO.

6. Why SEO isn’t just SEO anymore

7. Content is King

– What does that mean?

– What actually counts as good content?

– The most cost efficient SEO technique

– The benefits of content investment

8. How to leverage your content

– to build quality and relevant back links

– to connect with influencers

– to access influencer’s audience

– to funnel your social media traffic

9. Anchor text rotation

10. Q&A

Speaker Bio: David Zheng is the Co-founder and Chief Marketing Strategist of KloutFire. At a young age, David was fortunate enough to have founded, partnered, and worked with many Internet startups to hone his skills and experience in inbound marketing. Everyday, David strives to keep KloutFire’s marketing strategy the most innovative in the industry to get our clients the most results.

Register Here: http://advanced-seo-strategies.eventbrite.com

SEO Keyword Selection & Strategy …and how it affects your overall online success (featuring John Crestani)

LA Web Professionals Group – SEO Keyword Selection & Strategy
…and how it affects your overall online success

Register Here: http://lawpg-seo-june2013.eventbrite.com

Sunday June 23, 2013 – 11:00 – 1:55 PM
NEW LOCATION: Results Driven Marketing
1639 11th Street, Santa Monica CA 90404

FREE PARKING::REFRESHMENTS::NETWORKING::DOOR PRIZES

ONLY 25 SPOTS AVAILABLE, REGISTER NOW BEFORE WE ARE FULL!!!

11:00 AM – Doors Open – Registration (Please don’t arrive before 11:00 AM!!!)
11:30 AM – SEO Keyword Selection & Strategy – Part 1
12:30 PM – Networking Break / Tweetup @lawebprosgroup and Light Refreshments
12:50 PM – Prize Drawing
12:55 PM – SEO Keyword Selection & Strategy – Part 2
1:55 PM – Meeting End

SEO Keyword Selection & Strategy
…and how it affects your overall online success
1) Definitions and Assessment of Audience Knowledge Level
2) Determining Your Customers and Site Goals
I will make sure the audience is able to lay out exactly who their target prospect is, are they located in a certain geographic area? Also, knowing our goals will be important to figure out how competitive of keywords we want to go for.
Quantcast (to determine demographics)
Google Ad Planner (to determine demographics)
Google Analytics (to determine most popular geographics)
3) Traffic-based Approach

An explanation of how SEO should be focused around words that receive traffic in your market. A quick overview of Googles Keyword Tool

4) Keyword Selection Tactics
Organization in Excel
Competitor Keyword Sniffing
Google Searches
Google’s Keyword Tool
Spyfu / SEMRush
5) The Most Important Factor – INTENT
An explanation of what keyword ‘intent’ is, and how it is the most important factor in your keyword selection strategy. eCommerce case study or live audience demo to help drive the point home

6) High Intent Keyword Hacks
‘Review’ related
‘Scam’, ‘Ripoff’ related
Names of your competitors
Your own brand name
7) Keyword Selection as it Relates to PPC
A brief explanation how it is exactly the same research process for PPC for those that ever want to dabble in that field

8) Live Audience Examples
To help drill down the knowledge, live audience demonstrations will be done to drive home the points we went over.

9) Q & A
Open forum for questions and answers if time permits

Speaker Bio: John Crestani

John is a Partner and the Director of Paid Search at Results Driven Marketing. After managing seven-figure monthly ad spends, providing results to countless clients, training over a dozen account managers, John has proven his skills, talent, and expertise in PPC marketing.
At Results Driven Marketing, John manages and overlooks all PPC campaigns. Everyday, he makes sure that all clients’ paid search campaigns are improving on crucial metrics and meeting campaign goals.

During his free time, John loves riding his motorcycle, trail-running, and collecting exotic beers.
Please register early, space is very limited to only 25 people for this event and will fill up fast.
If you still want to attend without registering ahead and space permits, it will be $15 at the Door and includes 1 door prize ticket.

Register Here: http://lawpg-seo-june2013.eventbrite.com

Please feel free to invite as many friends as you want.

Parking Info: Free Parking is available behind the buiding at Results Driven Marketing

SEO Keyword Selection & Strategy …and how it affects your overall online success (featuring John Crestani)

LA Web Professionals Group – SEO Keyword Selection & Strategy
…and how it affects your overall online success

Register Here: http://lawpg-seo-june2013.eventbrite.com

Sunday June 23, 2013 – 11:00 – 1:55 PM
NEW LOCATION: Results Driven Marketing
1639 11th Street, Santa Monica CA 90404

FREE PARKING::REFRESHMENTS::NETWORKING::DOOR PRIZES

ONLY 25 SPOTS AVAILABLE, REGISTER NOW BEFORE WE ARE FULL!!!

11:00 AM – Doors Open – Registration (Please don’t arrive before 11:00 AM!!!)
11:30 AM – SEO Keyword Selection & Strategy – Part 1
12:30 PM – Networking Break / Tweetup @lawebprosgroup and Light Refreshments
12:50 PM – Prize Drawing
12:55 PM – SEO Keyword Selection & Strategy – Part 2
1:55 PM – Meeting End

SEO Keyword Selection & Strategy
…and how it affects your overall online success
1) Definitions and Assessment of Audience Knowledge Level
2) Determining Your Customers and Site Goals
I will make sure the audience is able to lay out exactly who their target prospect is, are they located in a certain geographic area? Also, knowing our goals will be important to figure out how competitive of keywords we want to go for.
Quantcast (to determine demographics)
Google Ad Planner (to determine demographics)
Google Analytics (to determine most popular geographics)
3) Traffic-based Approach

An explanation of how SEO should be focused around words that receive traffic in your market. A quick overview of Googles Keyword Tool

4) Keyword Selection Tactics
Organization in Excel
Competitor Keyword Sniffing
Google Searches
Google’s Keyword Tool
Spyfu / SEMRush
5) The Most Important Factor – INTENT
An explanation of what keyword ‘intent’ is, and how it is the most important factor in your keyword selection strategy. eCommerce case study or live audience demo to help drive the point home

6) High Intent Keyword Hacks
‘Review’ related
‘Scam’, ‘Ripoff’ related
Names of your competitors
Your own brand name
7) Keyword Selection as it Relates to PPC
A brief explanation how it is exactly the same research process for PPC for those that ever want to dabble in that field

8) Live Audience Examples
To help drill down the knowledge, live audience demonstrations will be done to drive home the points we went over.

9) Q & A
Open forum for questions and answers if time permits

Speaker Bio: John Crestani

John is a Partner and the Director of Paid Search at Results Driven Marketing. After managing seven-figure monthly ad spends, providing results to countless clients, training over a dozen account managers, John has proven his skills, talent, and expertise in PPC marketing.
At Results Driven Marketing, John manages and overlooks all PPC campaigns. Everyday, he makes sure that all clients’ paid search campaigns are improving on crucial metrics and meeting campaign goals.

During his free time, John loves riding his motorcycle, trail-running, and collecting exotic beers.
Please register early, space is very limited to only 25 people for this event and will fill up fast.
If you still want to attend without registering ahead and space permits, it will be $15 at the Door and includes 1 door prize ticket.

Register Here: http://lawpg-seo-june2013.eventbrite.com

Please feel free to invite as many friends as you want.

Parking Info: Free Parking is available behind the buiding at Results Driven Marketing