How to Seduce Your Reader: why design is so seductive and how to use type to make your design better Featuring Michael Stinson / TypeED
Wednesday January 18, 2017 | 7:00 PM – 9:30 PM
Venue: Rec Room at 9049 Alcott Street, Los Angeles, CA 90035
Copy will not be read unless the type looks irresistible. Intrigue readers by creating a tantalizing page composed with rhythm, scale, shape and space. Make your readers beg to purchase, sign up, or join your cause. All with typography.
TypeEd instructor Michael Stinson will demonstrate how to improve readability by approaching design with a typographic mindset and developing a system that entices people to read. The topics will be demonstrated using InDesign, but the fundamentals can be used to achieve good typography in any situation, whether in print or on screen.
Speaker Bio: Michael Stinson is a cofounder of TypeEd [http://type-ed.com] and Creative Director at Ramp Creative [http://www.rampcreative.com]. With over 20 years in the field of design, his identity and annual report work has been recognized by CommArts, Mohawk Paper, TDC, Graphis, and more. Conversely, he’s served on the juries for the Ad Club, Graphis, the One Show Design and the Young Ones. In 2008, Michael was named as one of Graphic Design USA’s “People to Watch.” He currently teaches typography at Laguna College of Art + Design (LCAD).
Organized by Los Angeles Web Design company DK Interactive Design
LA Web Professionals Group
Adobe Create Now & Create the Web Los Angeles
February 25th, 2013, 5:00 PM – 10:30 PM
Barnsdall Gallery Theatre, 4800 Hollywood Blvd., Hollywood, CA 90027
Detailed Map and Parking Directions:
4:50 PM Registration – Dinner will be served
5:20 PM Introduction
5:30 PM Create Now – Terry White
Creative Cloud for Print and Interactive Design
Creative Cloud Overview / Tour
• Apps & Services page, show AAM and the new way of downloading and installing apps, show how to sync files using Creative Cloud Connection or the browser, show how to share files and how you can view the files in the browser, etc…
• Showing how both Adobe Ideas & PS Touch integrate with Creative Cloud • Showing the files that start on Touch Apps opening on their desktop counterparts (PS & AI)
• New UI • Creative Cloud integration pickup where Adobe Ideas left off • New CCM Features – Packaging files and unembedding images • New Pattern tools • New Gradient Strokes
• Liquid Layouts • Alternate Layouts stressing that this is for BOTH Print and Interactive Designers • DPS, Single Edition • Content Collector Tools • PDF Forms
• New UI, including support for Retina Display • New CCM Features – Non destructive Blur Gallery and Liquify • New CCM Features – CSS Copy • Pickup where PS Touch Left off using Desktop Sync • New Content Aware Patch and Move tools • New Video Features • Improved 3D image manipulation • New CCM Features – Improved live preview, 32 bit color picker
• Position Muse • Easy site planning • Familiar design tools • Support for native PS Files • Access to 600+ web fonts • Understand how to add interactivity • New Muse Mobile Features • Publishing options
7:30 PM Break – beverages and snacks will be served
8:00 PM Create the Web – Terry Ryan
Web Standards and the Future of CSS; HTML Animation with Edge Animate; Responsive Design with Edge Reflow and Edge Inspect
The next generation of HTML and CSS offer powerful new features for creating content that is graphically rich. It’s never been easier to leverage animation, motion graphics, and sophisticated graphical techniques when building for the modern web. Come see what Adobe is doing to move the web forward in these areas by working on new W3C specifications, tools that help designers create content, and services for testing content across screens.
10:00 PM Prize Drawing
10:30 PM Event Ends
TERRY WHITE | http://terrywhite.com/ | @terrylwhite
Terry White – Worldwide Creative Suite Design Evangelist for Adobe Systems, Inc. Terry has been with Adobe for over a 15 years and has extensive knowledge of Adobe’s Creative Professional product line. In his current position, he leads the charge of getting customers excited and educated about Adobe’s Creative Suite Design Premium and Creative Cloud products. Terry is an Adobe Certified Expert and Creative Suite Master. He has been active in the industry for over 25 years, is the founder and president of MacGroup-Detroit, Michigan’s largest Macintosh users group, and is a columnist for Photoshop User Magazine. Terry is the host of the top ranked award winning Adobe Creative Suite Video Podcast. He is also the author ofSecrets of the Adobe Bridge and co-author of The iPhone Book, The iPhone Book 2nd Edition, The iPhone Book 3rd Edition, The iPhone Book 4th Edition, The iPhone Book 5th Edition, The iPhone Book 6th Edition and InDesign CS/CS2 Killer Tips. Terry is a key presenter at major industry shows around the world.
TERRY RYAN | http://terrenceryan.com/blog/ | @tpryan
Sponsors & Prizes:
We’d like to thank our sponsors for giving us stuff to give to you! You can thank them to by checking out their websites. Many have new tutorials / tips / project files for their end users.
One lucky attendee will win a One Year Creative Cloud Membership!
Many more prizes as well
Partnering User Groups & Meetup Groups:
Adobe Illustrator Los Angeles
LA & Pasadena Designers’ Meetup
Los Angeles User Experience Meetup Group
Adobe Creative Suite 5.5 Tour
Featuring Adobe’s Top CS Evangelists
When: Wednesday August 31, 2011 * 6:00 PM – 10:00 PM
Where: Moviola 1135 N. Mansfield Ave Hollywood, CA 90038
(THERE IS PLENTY OF FREE PARKING!!!)
Engage the widest audience possible with the latest print, mobile, and interactive features. When you need to deliver rich, immersive experiences, master an ever-growing array of mobile screens and keep ahead of the trends in digital publishing, you need the power of Adobe® Creative Suite® 5.5.
Improve your workflow, stay on top of industry trends and monetise your creations. Whether you are a publisher, designer, developer, content creator or marketing professional, it’s time to discover the new possibilities within your reach.
Join us for a major launch event to celebrate the arrival of CS5.5, featuring an end-to-end workflow presentation. You will discover how to: Design and develop rich browser-based content for desktops or devices with the leading HTML5 authoring tools.
Develop rich interactive applications for Android, Blackberry, and iOS with Adobe AIR, Flash Professional and Flash Builder.
Create highly engaging magazines, corporate collateral, and advertisements including digital output and delivery through integration with the Adobe Digital Publishing Suite. If you work with video, you’ll be amazed by the new blazing-fast Mercury Playback Engine in Adobe Premiere Pro and native 64-bit support in Adobe After Effects.
For web designers, enhancements like HTML5/CSS3 support and jQuery Mobile/PhoneGap integration will forever change the way you look at Adobe Dreamweaver. And, for app developers, Flash Professional has enhanced codes snippets for adding quick interactivity as well as the ability to publish to multiple platforms including iOS, Android and BlackBerry Tablet OS, all from the same file.
These are just a few of the features that Adobe evangelists will showcase for Adobe Creative Suite 5.5. You’ll see how your favorite Creative Suite tools have evolved to dramatically enhance your workflow and keep your skills fresh. You’ll learn how to work faster and stay ahead of the latest trends, especially the rapid proliferation of mobile devices and the vast array of screen sizes.
Adobe Creative Suite 5.5 is ready to help you boost productivity and keep pace with your creative vision. Join us to learn how Adobe is transforming digital media and changing the world through digital experiences.
6:00 PM – Doors Open – Food and Drinks
6:30 PM – Part 1
8:00 PM – Break – Food / Networking / Tweetup @lawebprosgroup
8:25 PM – Door Prize Drawing
8:35 PM – Part 2
10:00 PM Event Ends
Please RSVP so we can have an idea of how many people are attending.
Please RSVP here via Eventbrite http://adobecreativesuite55tour.eventbrite.com or email firstname.lastname@example.org
Please feel free to invite as many friends as you want.
Who will be speaking?
Greg has been passionate about the web since putting his first “home page” online in 1994. His career has taken him around the world, from the early days of desktop publishing, to a start-up in Hamburg, Germany, the glory days of the web at Macromedia and finally his current role at Adobe.
The original GoLive Cyberstudio Product Manager and former Dreamweaver Technical Product Manager, Greg is the co-author of “Mastering CSS with Dreamweaver CS3” and “Mastering CSS with Dreamweaver CS4” published by New Riders, as well as a regular contributor to industry publications.
Follow Greg on Twitter @garazi.
Jason Levine, Principal Worldwide Creative Suite Evangelist, Video & Audio Tools, travels the globe educating and promoting Adobe Creative Suite Production Premium. Levine has conducted training/workflow sessions for some of the top broadcast corporations in Europe and Asia including BBC, RTL and SVT.
Prior to Adobe, Jason was a full-time recording engineer working in studios coast-to-coast, engineering hundreds of recordings in a multitude of genres, prompting the formation of BoodahJooMusic Publishing.
Since 2005, Jason has presented to more than 100,000 people, from San Francisco to Sydney and everywhere in between.
Follow Jason on Twitter at @beatlejase.
Paul Trani is a widely recognized speaker and 15-year veteran of the interactive design and development scene. Paul currently works as an Adobe Developer Evangelist, traveling the world, seeking out every opportunity to make life easier for designers and developers, using Adobe tools of course. Paul focuses on showing designers and developers how to use Flash and HTML5 to be more productive and produce award-winning interactive content across dekstop, browser and mobile devices.
In addition to his work as an evangelist, Paul has been an Adobe Certified Instructor for over a decade and has developed courseware since the “Macromedia” days. A prolific trainer, Paul has earned “top author” status at Lynda.com with seven best-selling titles, and has created a constant stream of content for AdobeTV as well as for his own show, “Flash CS5: Training with Trani.” When he’s not creating video content for others you can find tutorials on his own site www.designupdate.com.
Follow Paul on twitter @paultrani.
Senior worldwide design evangelist at Adobe Systems with an affinity for creative technology, Rufus Deuchler has established himself as a leader in a very specialized area. With a background in corporate and editorial design, he brings more than 15 years of hands-on experience using Adobe Creative Suite software to the creative table. In addition, Rufus delivers comprehensive training programs to audiences large and small across the globe and teaches graphic design. He is an expert in creative workflows based on Adobe solutions. Based in Italy, Rufus enjoys traveling the world to further his mission as a software evangelist.
Follow Rufus on twitter @rufusd