How to Seduce Your Reader: why design is so seductive and how to use type to make your design better Featuring Michael Stinson / TypeED
Wednesday January 18, 2017 | 7:00 PM - 9:30 PM
Rec Room at 9049 Alcott Street, Los Angeles, CA 90035
Copy will not be read unless the type looks irresistible. Intrigue readers by creating a tantalizing page composed with rhythm, scale, shape and space. Make your readers beg to purchase, sign up, or join your cause. All with typography.
TypeEd instructor Michael Stinson will demonstrate how to improve readability by approaching design with a typographic mindset and developing a system that entices people to read. The topics will be demonstrated using InDesign, but the fundamentals can be used to achieve good typography in any situation, whether in print or on screen.
Michael Stinson is a cofounder of TypeEd [http://type-ed.com
] and Creative Director at Ramp Creative [http://www.rampcreative.com
]. With over 20 years in the field of design, his identity and annual report work has been recognized by CommArts, Mohawk Paper, TDC, Graphis, and more. Conversely, he’s served on the juries for the Ad Club, Graphis, the One Show Design and the Young Ones. In 2008, Michael was named as one of Graphic Design USA’s “People to Watch.” He currently teaches typography at Laguna College of Art + Design (LCAD).
Organized by Los Angeles Web Design company DK Interactive Design