Branding: Identity Design + The Client Is Not Your Enemy featuring Chris Do
Branding: Identity Design
Branding and logos are buzzwords in our industry, but many of us have a nebulous understanding of their benefits. After all, has a logo ever impacted a company’s bottom line? What is branding and why is it valuable to our clients? In this talk, I will define what branding is, what a brand is defined by, what design decisions should be informed by, and the process that I use to rebrand an identity system. I will then show you a real life case study where I translate those factors into a visual representation of the company, and how to streamline the process while maintaining client satisfaction.
The Client Is Not Your Enemy
The client-designer relationship is a complex one. It can be incredibly rewarding, or frustrating beyond belief. How many times have we accused clients of having bad taste, not listening to the expert, and ruining the work? Too often, we are on opposing sides, instead of working towards a common goal. In this talk about the creative side of business, we’ll discuss how to improve client satisfaction by first empathizing with them, defining a goal before we begin work, addressing their needs when they’re telling us about their wants, and what you need to know about selling to your client.
Freelancing is one of the most popular topics among recent graduates. That’s no surprise, since freelancing is a great opportunity to build professional relationships. Unfortunately, many enter the field without the knowledge to avoid fatal mistakes. This talk will go over common industry terms, business protocols, how to maintain a good relationship with your employer, how to increase your rate, and when it might be a good idea to transition from being a freelancer to solopreneur.
Speaker Bio: Chris Do
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, co-founder and CEO of The Skool, an online education platform that teaches the business of design.
Founded in 1995, Blind has been a pioneer in the motion design field and has made hundreds of award-winning commercials, music videos and broadcast promos that combine design, typography, animation, live action and visual effects for screens and clients of all sizes.
His firm’s work has been recognized by national and international organizations such as: the Emmy’s, Effie Gold, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplamsa, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club (20, 22, 23, 26), IDN, Addy Awards, BDA, Create, Stash (2, 12, 22, 24, 35, 43, 65), Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, New York Festivals, B Brand, PPaper, I.D., and Print.
Mr. Do currently hosts The Process (a YouTube channel with over 21k subscribers) and lectures all over the world on the business of creativity.
Seating is very limited, register early if you want to attend, registration is on a first come basis. If you still want to attend without registering ahead and space permits, it will be $10 at the Door and includes 1 door prize ticket.
Please feel free to invite as many friends as you want and forward this invitation!!
A meetup event of the LA Web Professionals Group, Los Angeles Web Design company DK Interactive Design and Daniel Kramer Computer Consulting